Content Systems Leader

KIM
CONTE

Big ideas, clear experiences, less chaos.

I design content systems and operating models that bring clarity to complex product experiences.

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TCGplayer eBay Meta Disney Lowe's The New York Times

WORK

04 selected projects

6,000 STRINGS
SHIPPED...
AND COUNTING

Content Systems Leader

TCGplayer/eBay— Content Coach app

Founded TCGplayer's Content Design practice and co-built Content Coach, a patent-pending AI tool that drafts and reviews content at scale, grounded in the practice's standards.

AI Content Operations 0→1 Systems Governance
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+14% PRO APP
ENGAGEMENT

Content Systems Leader

Lowe's— Provider Management

Led the content, IA, and governance work for Lowe's Provider Management ecosystem during the migration off Microsoft Dynamics. Built shared artifacts and operating cadences that aligned four product teams, with Pro app engagement up 14% after the rebuild.

Enterprise UX Cross-Platform
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10K SELLERS
IN 30 DAYS

Content Designer

Meta— Trust in Commerce

Led content strategy for delivery transparency on Meta Commerce. Defined a new metric with data analysts, shipped in-app guidance and seller adoption emails, and drove 10K+ Shopify sellers to adopt the feature in the first month.

Marketplace UX Trust Design Growth Impact
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+23%
DINING
RESERVATIONS

Content Strategist

Disney Experiences— Disney Springs IA

Led the IA and content rebuild for DisneySprings.com. Reduced bounce from 90% to under 65%, brought dining reservations in-site (lifting them 23%), and made a complex of 180+ venues discoverable through new taxonomy and faceted search.

Information Architecture Consumer UX Navigation
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ABOUT

The person behind the work

I design the systems behind clear, scalable product experiences.

My work sits at the intersection of Content Design, strategy, and operations. I help teams make sense of messy product ecosystems and turn them into clear, usable experiences people can trust.

I've led Content Design and strategy at companies including TCGplayer/eBay, Meta, Disney Experiences, and Lowe's, shaping experiences that improve usability and support real business outcomes.

Earlier in my career, I worked across editorial, marketing, and brand, building a foundation in storytelling that I now apply to systems-level work.

Currently, I'm a Lead Content Designer at TCGplayer, an eBay company.

Kim Conte